BIC® 4 Colours® ballpen + lanyard

When people need a pen quickly, the one that is already within reach gets used first. That is exactly where the BIC® 4 Colours® ballpen + Lanyard stands out: it combines a well-known BIC® writing instrument with a lanyard, making it a practical choice for busy event settings, reception areas and staff moments where pens tend to disappear into pockets or across counters. For organisations that hand out writing instruments in high-traffic environments, this adds convenience without losing the familiar, professional look people expect from a BIC® pen.

The pen is made from plastic, which keeps the design lightweight and straightforward for large-scale distribution. Because this model includes a lanyard, recipients can carry it during conferences, exhibitions or registration days instead of having to search for a pen each time they need to sign in, fill out details or make a quick note. You can choose from 8 colour versions, including white, black and combinations with red, green, yellow, navy blue, black or pink accents, so it is easier to match the pen to your branding or the look of your event. It is also suitable for full-colour printing, giving you more freedom when you want the design personalised with your logo.

For companies looking for a practical corporate gift or business gift, this model works especially well for visitors, delegates and front-line teams who actually use a pen throughout the day. A full-colour print with your logo makes the branding easy to recognise when the pen is handed out at trade shows, conferences and open days. The BIC® name adds familiarity, while the lanyard gives this version a more event-focused role than a standard giveaway pen. If you want a branded writing instrument that feels immediately useful in hand, rather than something that gets put aside, this is a strong fit.