BIC® 4 Colours® Bicolor

Some promotional items disappear into a drawer; a pen stays in circulation because people reach for it throughout the working day. The BIC® 4 Colours® Bicolor stands out by combining a familiar BIC® format with a two-tone look in green silver, blue silver, turquoise silver or pink silver, giving you a writing instrument that feels more considered than a standard giveaway. If you want a practical item personalised with your logo, this model gives your branding a place on something recipients keep close at hand during meetings, note-taking and day-to-day admin.

This is a plastic pen from the BIC® range, designed for organisations that want a straightforward, recognisable business gift without overcomplicating the choice. The bicolour finish adds contrast to the barrel, which helps the pen look more distinctive when you hand it out alongside ordinary single-colour pens. Because it is printable and available with full-colour decoration, you can reproduce your logo clearly and keep your company identity visible on the item itself. The choice of four colour combinations also lets you align the pen more closely with a campaign, department or house style.

For client-facing teams, this works especially well as a corporate gift at trade fairs, conference registration desks and training days, where people need a pen there and then rather than later. A branded BIC® pen feels useful from the first moment it is received, which makes it a credible handout for prospects, visitors and course participants. Printed with your logo, it supports recognition in a simple, concrete way, while the BIC® name and bicolour styling give the item a slightly more polished presence than an unbranded basic pen.