BIC® 4 Colours® Gradient + lanyard

When people need to jot something down quickly, a pen that stays within reach makes a real difference. This BIC® 4 Colours® Gradient + Lanyard stands out because it combines the familiar BIC® 4 Colours® format with a lanyard, making it especially practical at busy events, registration points and customer-facing environments. The pink, yellow and turquoise gradient also gives it a brighter, more noticeable look than a standard pen, so it feels more considered when you hand it out.

The plastic body keeps the design light and straightforward, while the lanyard adds day-to-day convenience in places where pens often get misplaced or passed around. That makes it a sensible choice when your team needs writing instruments ready to use throughout the day rather than disappearing into pockets or across counters. Because this model can be printed in full colour, you have more freedom to match the pen to your visual identity and create a finish that looks clear, sharp and recognisable when personalised with your logo.

For companies looking for a practical corporate gift or business gift, this pen fits best where visibility and immediate usefulness matter most. It works particularly well for trade shows, conferences and welcome desks, where visitors, prospects or event participants are likely to use it on the spot. A branded BIC® pen with a distinctive gradient and lanyard feels more purposeful than a basic giveaway, and full-colour personalisation helps your logo stand out clearly each time the pen is picked up or worn.