BIC® 4 Colours® Gradient + Lanyard

When you need a giveaway that is more noticeable than a standard pen, the BIC® 4 Colours® Gradient + Lanyard gives you a stronger presence straight away. The pink, yellow and turquoise gradient brings a lively look to a familiar writing instrument, while the added lanyard makes it especially suitable for busy event settings where items need to stay close at hand. That combination makes it a practical choice for organisations that want something recognisable, useful and easy to hand out.

This model is made of plastic, which keeps the finish clean and consistent and suits high-volume promotional use. The gradient colourway gives the pen a more distinctive appearance than a plain single-colour option, helping it stand out on registration desks, in meeting rooms or at exhibition stands. Because it is printable and available with full colour branding, you can have it personalised with your logo in a way that matches the brighter design rather than competing with it. That makes the branding feel part of the product, not added as an afterthought.

For trade fairs, conferences and visitor welcome packs, this works well as a corporate gift that is simple to distribute yet visually more engaging than an ordinary pen. It suits prospects and event attendees particularly well: they receive something immediately useful, and your printed logo stays linked to that everyday use. The BIC® name adds familiarity, and the lanyard detail gives this version a more event-focused character. If you want a business gift that feels practical, branded and a little more considered without becoming complicated, this is a strong fit.