BIC® 4 Colours® Pastel

When you want a pen that feels a little less standard than the usual giveaway, the BIC® 4 Colours® Pastel shifts the tone straight away. Its pastel finish in blue pastel, purple pastel or yellow pastel gives your handout a softer, more considered look, which works especially well for brands that want to appear approachable and polished. That makes it a smart choice when a plain promotional pen would feel too ordinary.

This model keeps things simple and recognisable: a BIC® pen in plastic with a clean pastel appearance and full colour printing available. That combination matters in day-to-day use. The pastel barrel gives you a clear visual difference at reception desks, meeting rooms and event tables, while full colour decoration gives you more freedom to present your logo as intended rather than reducing it to a single-colour mark. If your branding relies on subtle shades or a more refined visual identity, that is a practical advantage, not just a design detail.

For a corporate gift or branded handout, this pen fits best where people genuinely need to write something down: at conferences, training sessions and client-facing welcome desks. In those moments, a useful item gets picked up immediately, and a pen personalised with your logo keeps your company name visible in a natural way. The pastel colour range also helps if you want to match a campaign, department or event theme, making this a business gift that feels more deliberate than a standard pen without becoming overcomplicated.