BIC® 4 Colours® Pastel + lanyard

At busy trade fairs and events, the right pen is the one people can keep close at hand. This BIC® 4 Colours® Pastel + Lanyard stands out by combining the familiar BIC® format with a softer pastel look and a lanyard, making it an easy choice when you want your giveaway to feel a little more considered than a standard pen. The pastel blue, pastel purple and pastel yellow options also give you a gentler, more contemporary look on the stand or at reception.

Because this model is made of plastic, it keeps a clean, straightforward appearance that suits large-scale handouts and organised event use. The added lanyard gives it a practical advantage in places where people are moving between registration desks, meeting rooms and exhibition aisles, as the pen stays within reach instead of disappearing into a pocket or bag. You can also have it personalised with your logo in full colour, which helps your branding stay clearly visible when the pen is handed out and used.

This works particularly well as a corporate gift for visitors at trade shows, delegates at conferences or guests checking in at company events, where a writing instrument is genuinely useful on the spot. The recognised BIC® name adds reassurance, while the pastel finish gives the item a more distinctive feel than a plain promotional pen. If you want a business gift that is practical, easy to distribute and branded in a clear, professional way, this model fits the brief neatly.