BIC® 4 Colours® Shine with lanyard ballpen

When you need a pen that stands out in a busy event setting, this BIC® 4 Colours Shine ballpen + lanyard does more than a standard giveaway pen. The lanyard keeps it visible and close at hand, which makes it especially practical at trade shows, conferences and registration desks where people are constantly moving. At the same time, the shine finish adds a smarter look than a plain writing instrument, with colour options including white rose gold, white metallic silver, white metallic gold, white metallic purple and white metallic blue.

The plastic construction keeps the pen light and easy to carry throughout the day, while the included lanyard helps prevent it being set down and forgotten between conversations. That small detail matters in real use: recipients can wear it, reach for it quickly and keep writing without searching through bags or pockets. For organisations that want custom BIC pens with a more polished appearance, the metallic colour choices give you a simple way to match the tone of your event or campaign. It can also be printed in full colour, so your branding stays clear and easy to recognise.

For sales teams, event organisers and companies welcoming visitors, this makes a practical corporate gift that people can use immediately. Personalised with your logo, it gives your brand a visible place on a BIC® pen people carry during exhibitions, seminars and customer sign-in moments. The combination of a well-known BIC® format, a shine finish and the added lanyard makes it a stronger choice when you want a business gift that feels more considered than a basic pen, without moving away from something universally useful.