BIC® Cristal® Re New

When you want a pen that looks more considered than a standard plastic giveaway, the BIC® Cristal® Re New changes the tone straight away. Its metal finish gives this writing instrument a cleaner, more polished appearance, which suits organisations that want their branded stationery to feel deliberate rather than disposable. You can choose black ink or blue ink to match the way your teams, visitors or event guests actually write, making it easy to fit into daily business use instead of handing out something generic that gets overlooked.

Because this is a metal BIC® pen, it stands apart visually on a reception desk, in a meeting room or inside a conference pack. That simple material choice gives you a different look from the usual promotional pen, while the recognised Cristal® format keeps it familiar and straightforward to use. The option of black or blue ink lets you tailor the pen to formal note-taking, training sessions or quick sign-ins at events. It can also be personalised with your logo in full colour, so your branding stays clear and easy to recognise each time the pen is passed from hand to hand.

This makes a strong corporate gift or business gift for audiences who already interact with your brand in person: visitors at your front desk, delegates at seminars, or clients meeting your team on site. In those moments, a pen is immediately useful, and the metal look helps it feel more presentable than a routine handout. Printed with your logo, it becomes a practical item people can keep at their desk and continue using during meetings, training days and everyday paperwork. If you want custom BIC pens that feel a step smarter without becoming overly formal, this model gives you that balance.