BIC® EZ Reach™ Lighter

When your promotion belongs around food, drinks and informal conversation, a standard giveaway can feel out of place. The BIC® EZ Reach™ Lighter fits naturally into barbecue settings, kitchen-themed promotions and aperitif moments, so your brand appears in a context where people actually use it. That makes it a stronger choice for companies in hospitality, food, drink and events that want a practical item rather than a handout that is quickly forgotten.

This model keeps its message clear and straightforward: a lighter from BIC® in a choice of six colours, including white, blue, black, yellow, dark blue and red, so you can match the look to your branding or campaign theme. The combination of plastic and metal gives it a clean, familiar presentation, while full-colour printing lets you show more than a simple one-colour mark. If your artwork includes a logo, slogan or campaign visual, it can be personalised with your logo in a way that stays easy to recognise when the lighter is handed out at a tasting, catering stand or outdoor event.

For summer client events, food fairs and branded barbecue promotions, this works well as a corporate gift that feels relevant to the occasion. It is especially suited to prospects and customers you meet face to face at hospitality activations or trade show stands, where a useful branded item helps continue the conversation after the event. Because it is printed in full colour, your logo stands out clearly, and the range of body colours gives you extra freedom to align the business gift with your house style or campaign look.