BIC® J23 Lighter

Some giveaways disappear into a drawer; a lighter is more likely to stay close at hand. The BIC® J23 Lighter gives you a familiar, practical item that suits fast-moving promotions where usefulness matters more than novelty. For trade shows, hospitality counters and event handouts, it is the kind of branded piece people recognise straight away and are happy to keep.

This model combines plastic and metal in a compact format that feels straightforward and professional. You can choose from eight colours, including blue, black, yellow, dark blue, red, green, opaque white and orange, so it is easier to match the item to your campaign, house style or event theme. Because it is printable in full colour, the design does not have to stop at a basic one-colour mark: you can present a cleaner logo treatment, stronger colour blocks or a more visible message on a small everyday object.

For companies looking for a personalised with your logo giveaway, this lighter works especially well when you want broad appeal without overcomplicating the choice. It fits adult recipients such as trade fair visitors, guests at outdoor hospitality events or customers receiving a counter handout in bars and cafés. A branded BIC® lighter also has a clear life beyond the event itself, whether recipients use it for candles at home or keep it handy for a barbecue, which helps your logo stay in view in a natural way. As a corporate gift or business gift, it comes across as simple, useful and easy to hand out at scale.