BIC® J23 Lighter

When you want a giveaway that people recognise and use straight away, the BIC® J23 Lighter keeps things simple. It is a classic choice for handouts where practicality matters more than novelty, whether you are supporting a hospitality promotion, stocking a branded counter display or preparing items for a trade fair. With a well-known BIC® format and a clean, compact look, it feels familiar in the hand and easy to pass on.

This model combines plastic and metal, giving you a straightforward promotional item with a neat, professional finish. The range of eight colours — blue, black, yellow, dark blue, red, green, opaque white and orange — makes it easier to match the lighter to your house style, campaign theme or event palette. Because it can be printed in full colour, you have more freedom to show your logo clearly rather than being limited to a basic single-colour mark. That matters on a small item like this: a crisp, full-colour print helps your branding stay recognisable each time the lighter is picked up.

For businesses that want a corporate gift with everyday relevance, this lighter suits audiences who are likely to use it on the spot and afterwards. Think of customers at food and drink events, visitors at trade exhibitions, or guests on a hospitality terrace where a small practical item feels more fitting than a desk giveaway. Personalised with your logo, it gives your brand a visible place on an item recipients may also take home to light candles or use for the barbecue. That mix of event usefulness and genuine after-use makes it a strong business gift for promotions, product launches and branded event packs.