BIC® J25 Lighter

Some promotional items disappear into a drawer; a lighter tends to stay close at hand. That is what makes the BIC® J25 Standard Lighter such a strong choice for events and everyday handouts. It is a familiar, practical item that suits fast-moving settings like trade fairs, hospitality promotions and outdoor brand activations, where you want to give people something they will actually carry with them. With 13 colour options, from translucent white and opaque white to black, dark blue, apple green and rhodamine red, you can match the look to your campaign rather than settling for a one-size-fits-all giveaway.

This model combines plastic and metal in a clean, straightforward design that feels ready for regular handling. The range of body, base, fork and hood colour combinations lets you choose a finish that fits your brand style, whether you want a bold all-black version, a lighter palette or a brighter accent colour. Because the lighter is printable and available with full colour branding, your artwork has room to stand out clearly on an item recipients are likely to keep within reach. That matters at busy events: instead of handing out something purely decorative, you give a useful object that keeps your company name visible in real situations.

For a business gift or giveaway, this works especially well when you are reaching customers and prospects in hospitality, leisure or event settings, where a practical handout feels more natural than a desk item. It also fits welcome packs for partners, bar promotions and branded merchandise counters where a compact, recognisable product makes sense. Personalised with your logo, the BIC® J25 Standard Lighter becomes easy to link back to your organisation, while the choice of colours helps you keep the presentation consistent with your campaign or house style.