BIC® J26 Lighter

Some giveaways disappear into a drawer straight away; a lighter tends to stay close at hand. The BIC® J26 Lighter is a practical choice when you want something small, familiar and easy to hand out at trade fairs, counters or brand activations. Because it is printable, it gives you a straightforward item that recipients can actually use, rather than a token that is forgotten by the end of the day.

This model combines plastic and metal in a compact format that suits high-volume distribution and everyday handling. You can choose from 10 colours, including dark blue, black, light blue, translucent white, warm orange, red, light yellow, warm grey, opaque white and apple green, so it is easier to match the look to your campaign or house style. Full-colour printing gives you room to present a clear design, whether you want a bold branded finish or a cleaner personalised with your logo approach.

For companies in hospitality, event marketing or consumer-facing promotions, this works well as a business gift that feels useful from the first moment. Hand it out at a food fair, a summer networking event or a bar and aperitif promotion, and your branding stays visible each time the lighter is picked up. Recipients may keep using it at home for candles or when hosting drinks, which makes this corporate gift a natural fit for brands that want practical exposure without overcomplicating the message.