BIC® J38 Chrome Hood Lighter

Some giveaways disappear into a drawer; this one tends to stay close at hand. The BIC® J38 Chrome Hood Lighter stands out through its smart contrast of a coloured body and a chrome hood, giving you a more polished look than a standard promotional lighter. That combination makes it a practical handout with a slightly more premium feel, especially when you want something compact, recognisable and easy to match to your brand colours.

The mix of plastic and metal keeps the look clean and purposeful, while the chrome hood adds a distinct visual detail that sets this model apart in a crowded display or welcome pack. You can choose from four colour versions: black, red, dark blue or opaque white, so it is easier to align the product with your house style or campaign theme. Because it is suitable for full-colour printing, the lighter can be personalised with your logo in a way that keeps your branding clear and immediately visible when it is handed over.

For companies looking for a corporate gift with everyday relevance, this model works particularly well for hospitality businesses, drinks brands and organisations handing out classic promotional items at events. Its branded finish gives recipients something they are likely to keep with other small essentials, which helps your logo stay in view without overstating the message. Use it as a business gift at trade fairs, food and drink promotions, or client events with an aperitif setting, where a practical BIC® lighter feels natural rather than forced.